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P2P Lending

mobile app.

The P2P lending platform directly links people who need a loan with potential lenders. It can fill a demand for credit from consumers and go part way to solving a longstanding problem of getting financing to small businesses.

Active users
monthly
120
k
Time period
months
3
Mobile taffic
85
%

Research

User Interviews

Content Strategy

UX Strategy

Visual Language

UI/UX Design

Product Design

Prototyping

C2C

Mobile App

Task

When it comes to the UI/UX of the P2P Lending app, we have to take into account that the person's financial life involves not only the user and his money, but also contains dozens of financial products that solve different financial needs.

Considering this, the task was based on these key elements: 

  • Identifying the primary user scenarios and flow 
  • Creating a secure environment for the users 
  • Exploring trending technologies to provide the most simple and clear solution for the user’s financial journey
  • Analyzing and determining key app services and functionality 
  • Creating a delightful design 
Information hierarchy

The application had an information overload and displayed too many services and transaction types, making the menu tough to perceive. We also identified that most users had difficulty navigating numerous pages and services. To solve this issue, we decided to eliminate the "menu" section and prioritize the services based on the usage rate, easing the user's decision-making process.

user flow
Process

We made a deep dive into both qualitative and quantitative research by conducting competitor analysis, interviews and surveys. Based on the research results, the main approach was to find a way to fulfill people’s needs smarter and with simplified flows.

The design principles to keep in mind while we start sketching our solutions were:

Easy

P2P lending is a complicated thing, entertain and educate the users at the same time without being a boring teacher.

Inspiring

The lender as the users didn’t just come for profit but to help the borrower, let them be inspired and know what impact they would have made with this platform.

Secure

We talk about money, assets, and lending so security is a thing. No hidden information and every important step proceeds with caution.

Looks good, day or night

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