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Converse Bank

mobile banking app.

One of the leading commercial banks in Armenia, Converse Bank, was on its way to launching a mobile application to ease its customer's financial processing by offering an easy-to-use and simple app.

Downloads
first 2 months
50
k
New users
in 2 months
+
90
k
Transfers
made in a day
+
25
%

Consumer Research

UX Strategy

Digital Strategy

Content Strategy

User Experience Design

UI/UX Design

Visual Design

Interactive Style Guide

Design System

Prototyping

B2C

Mobile App

Task

Banking was one of the biggest industries that felt the coronavirus outbreak's impact, and most banks offered new financial solutions. The world went online and digital. Thus, Converse bank had to be prepared to compete with challenger bank apps and accept a massive flow of online customers. By improving what exists and attracting new clients by offering a faster experience, adding new and unique services.

Information hierarchy

The application had an information overload and displayed too many services and transaction types, making the menu tough to perceive. We also identified that most users had difficulty navigating numerous pages and services. To solve this issue, we decided to eliminate the "menu" section and prioritize the services based on the usage rate, easing the user's decision-making process.

user flow
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Transactions & Payments

One stop for all! we combined "transfer by phone number, card number, account number, and passport number" pages. When making a transaction, the software automatically identifies once user adds in a card number or a card account number.

Looks good, day or night

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