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One of the leading commercial banks in Armenia, Converse Bank, was on its way to launching a mobile application to ease its customer's financial processing by offering an easy-to-use and simple app.
Consumer Research
UX Strategy
Digital Strategy
Content Strategy
User Experience Design
UI/UX Design
Visual Design
Interactive Style Guide
Design System
Prototyping
B2C
Mobile App
Banking was one of the biggest industries that felt the coronavirus outbreak's impact, and most banks offered new financial solutions. The world went online and digital. Thus, Converse bank had to be prepared to compete with challenger bank apps and accept a massive flow of online customers. By improving what exists and attracting new clients by offering a faster experience, adding new and unique services.
The application had an information overload and displayed too many services and transaction types, making the menu tough to perceive. We also identified that most users had difficulty navigating numerous pages and services. To solve this issue, we decided to eliminate the "menu" section and prioritize the services based on the usage rate, easing the user's decision-making process.
One stop for all! we combined "transfer by phone number, card number, account number, and passport number" pages. When making a transaction, the software automatically identifies once user adds in a card number or a card account number.